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(Remote) Service in times of Covid-19

aart.schalk • 31 maart 2020

(Remote) Service in times of Covid-19

Service providers are going through a difficult period now that the SARS-2 Corona Virus spreads the earth, wreaking devastating havoc. Never before was remote Service so important. Remote service providers around the world are bracing for a tremendous increase in demand: Customers will use the internet to order goods & services as much as they can, staying away from physical human interaction. How does this affect the manufacturing industry? How can you (the manufacturer) make the best of the situation? A few thoughts.

Impact on Service in the manufacturing industry

Despite lots of automation, the Service departments in the make industry are run by people, our most valuable resource. Think about Service Planners, Technical Support Engineers and Field Service Engineers who maintain & repair equipment out in the field and assist users with their issues via telephone, e-mail, chat, and VR equipment.

Currently, all those people are very limited in their freedom to act due to the world-wide effort to control the virus. They are infected, have sick relatives they need to care for, or are not allowed to travel (in some countries not even out of their homes). The domino effect has turned the stock market into the red sea, which in turn affects the ability of companies to finance themselves and continue with various initiatives and will have more social and economical impact than any other event in the past 50 years.

Next on, we may expect rigorous changes where manufacturing companies swiftly adjust to the new reality and shift field work to remote service. Governments will want to ensure that crucial machinery (e.g. in the medical sector, food industry, and power-supply, utilities) continues to run properly and new regulations and legislation may be expected. If you are in manufacturing, now is the time to act!

How can you deal with the situation?

First task on your to-do list (besides ensuring the safety of your workforce obviously) is to find out where you stand with your organization. How mature is your Customer Support Center and your E-commerce process / system? How quickly can you fit your Installed Base (equipment out in the field) to be ready for full remote service and automated parts ordering? Can you quickly enable field service engineers to handle remote service jobs? What are the costs and benefits? Also, re-evaluate where your competitors stand because the ones that are a little ahead in the game might just be the ones to survive and become market leaders. Secondly, define a short-term and long-term plan. On the short term (next 1 - 3 weeks) focus on your people and their health so they can keep the business running. On the longer term (next 2 -12 months) you should plan to totally transform to a fully automated remote service organisation.

How can you scale up your Remote Service?

To scale up remote service at the expense of onsite service, your equipment, organizational set-up (infrastructure) and technological processes need to be ready for it. Pick the low-hanging fruits first. Let's be honest - we cannot transform the complete global service organization overnight. But we can define the steps, prioritize them, and start improving. An easy first step could be to extend your internet connections and expand authorizations and licenses so people can work from home. Perhaps your customers want to help you to install those remote connection devices if you sent them. Doing the right things, in the right order, at reasonable speed is the essence here.

As a concluding remark: There is always opportunity in chaos. It is up to you to keep calm and make the best of the situation. If you need any help defining your key strategy, feel free to reach out!
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